Form of social network technology has an important
Marxist theory: . social form.
1988 9 months, Comrade Deng Xiaoping further pointed out: the relations of production. And in today's society with the realization of ubiquitous network, the application of the increasingly rich, and enhance network intelligence, network technology has become the representative of advanced science and technology, development of network technology to promote the development of productive forces, are the first productivity is bound to the relations of production and therefore on the formation of social relations and social structures have far-reaching effects.
m mosaic of people by the social constraints
network technology is how it affects social relations it? Department of Sociology, Stanford University Mark. Granovetter Professor (Mark Granovetter) has a very well-known relations come into contact with people we can get to determine the quality of the information, our behavior by the people around ideas. determine the degree of our society that we be affected, so we are neither classical economics completely rational communication; and individual social behavior. These three aspects are under the influence of network technology, great changes.
in the absence of the network age, people rely mainly on access to information both orally and in paper-based forms of communication, The former narrow spread, which spread slowly. people's interpersonal mainly limited to the scope of regular face to face communication, communication is inefficient. For these two reasons, people tend to easily form a circle of acquaintances long association, in such environment, the individual's identity, status and power is clear, strong line of personal social behavior, herding phenomena and a clear rejection of strangers.
and when the network has gradually spread after a traditional form of social relations important condition for the m regional broken,Discount UGG boots, greatly accelerate the speed of information dissemination,UGG boots cheap, the scope of interpersonal communication is no longer bound by geographical location, the behavior of individuals in the network no longer subject to the real world constraints of traditional social relations. At this time, although Our motivation is still the past, by the social environment and constraints, but due to the characteristics of the network environment, changes in the environment increased opportunity to contact us and strangers, greatly increased the degree of adherence to the social environment greatly reduced.
these, on the one hand we have a broader, global perspective, it also brought too much spam, lack of credit, public violence, increase the likelihood of fraud and other issues, to bring a strong sense of loss.
m virtual world the rules of the credit protection
in traditional social pattern, such as In this stable environment is critical, as the credit environment, we maintain the status quo in this premise, the credit is a problem, if not illegal, we will be strong pressure from the social environment. The network society is precisely the problem increase the scope of people's social, social rate of change of their own people in the increase in degree of attention the problem of declining credit.
Therefore, both established in the virtual world will not bring the real world as the traditional resistance, and can the formation of the credit as the real-world system as it becomes the focus of future network development.
even, due to the characteristics of the network, we can not clear the real world credit system in a networked world a more clearly marked, making the credit further strengthened the role.
example, in the real world,UGG boots clearance, composed by a small country markets stalls, and if the majority is the one to the guests,UGG shoes, such as near the train station, very likely these small stalls to deceive customers, difficult to establish because the credit system, it can not form a constraint on these small stalls; in the online world, due to the anonymity of Internet users, network operators if the model is gathered a large store, this problem should be more prominent, but because of the success Taobao established a set of all buyers can see the feedback rating system, making hundreds of thousands of Taobao shop to have a clear credit accumulation, thus avoiding the occurrence of fraud.
the future, through this practice of establishing a network of credit rules, is likely to explore how we can build on the network a more ideal social environment, and even one day, the network rules can help guide us in the reality of a more ideal environment.
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