C To Mr. Pan Shiyi:
I help you peel off the mask of ice when
Mr. Pan Shiyi:
Hello!
Our debate should be pragmatic and not retreat, but some things are cover, and I help you torn off that layer of published in Beijing to hear the opinions of land supply, you especially like the emphasis on the supply of land within the Beijing Fourth Ring too. For example, in December 2004 you said: 5.46 million square meters of land supply within the City of Victoria only 8% of the supply of land so far can not meet the requirements of the Beijing market. Pan Shiyi, the company in-house publication)
you know, you do not stress can not wait to blatantly inadequate supply of land within the City of Victoria, it is easy to stimulate the supply of government desire? you know how many will be civilization, monuments destroyed in the developer hands? Do you know how many within the Fourth Ring of innocent people were expelled from the city to meet your needs? you know that the loss of their original homes, helpless and sad to leave What a sad tears sorry for?
you to know this. You said: demolition of most of the construction land acquired. tetracyclic than most of the construction land to the peasants from the levy. However, you do not want to mention it's easy to forget about these poor people. take a look at your conversation with others:
old hunter: Panzong, media reports said that by 2015 there will be 60% of Beijing City population living outside the City of Victoria to move, you think it possible? If so, Beijing's housing prices will drop it in the future?
Pan Shiyi: Beijing most of the supporting facilities and infrastructure or in the Ring of inside. tetracyclic facilities less than.
off by thinking the old Metropole: It is said that your office has a glass wall, can be transparent Chang'an Avenue, north of the building, standing behind the glass curtain wall, as you think What is the most?
Pan Shiyi: the face of the city is changing every day, the pace of building Beijing soon. mm2004 on December 18 You did not even mention their plight. Panzong, whether you are standing behind the beautiful glass walls or where, no matter what your body wrap to cover your eyes, begging you to put yourself in the future also for the sake of those poor poor people about it .
Panzong, your desire for the land within the City of Victoria, and finally became a reality, here is the not only in Victoria to launch large residential land, commercial land price also introduced one after another. This unprecedented move right away, even Beijing has always been bullish on housing prices suddenly Pan Shiyi, SOHO executives adjust the position and attitude of a big turn. Prior to this, he not only sang before 2008's Beijing housing prices up, is also firmly sing up housing prices in Beijing after 2008.
reporter learned that, within the current City of Victoria's new residential land supply is not small , only the chemical plant near the CBD block, there are close to the North Auto 1.5 million square meters plot of residential land. Pan said, Beijing will have such a large market launch of the land a significant impact on future expectations.
Beijing Fourth Ring increase land supply, and many people had to leave the City of Victoria, the matching set to the remote suburbs of the city less.
a developer to make money put aside his own conscience, not too dirty, because the nature of profit-driven businessmen However, if a developer along the side of someone else's tears and bloody manner the accumulation of wealth, while gets himself into a pure moral package model, swagger around talking about corporate social responsibility to not really kind of. a person has no sense of social responsibility not see how he said he did not first look at the pain caused to others and even disaster, and then see what he really did. If a person while the accumulation of wealth, while the wealth to those who have lost people pay homage to him, this or claim to be a first person past and present 忽悠, but he really is very peaceful inside you? mm if not specific to this.
Second, monopoly pricing mechanism under the Master
忽悠 stressed that he never your flicker rate.
following September 22, 2004 real estate news to the venue of the mailbox, the author is chairman of SOHO China Ltd Pan Shiyi. Pan firm said in the article, Beijing's housing prices will go up in 2004. In particular, he explained, I never talked about housing prices up or down, I never thought who can accurately predict the market price. This is the first time say for sure. Pan's remarks were more than 300 media, websites reproduced, br> 2004 年 9 20 December, the Ministry of Construction to the part of the news media informed of the operation of the current real estate market specifically mentioned in the draft text, Add screening, hype, some consumers to follow suit, resulting in some areas, prices of individual items rising short-term non-normal. refers to the developer, represented by Pan Shiyi.
advocate a lot of developers of housing prices, why not try reported here is simple and honest look Pan Shiyi more? a media friend asked me: a wolf eats a sheep, with a wolf in sheep's clothing eat a sheep, which effect is more news? Which is more deceptive? which more dangerous? .
your developers to be more clever than others, you press the articles sent to the mailbox to easily leverage the power of the media and let them help you repeat your point of view. even if it is a lie, much more will be repeated is considered to be the truth, not to mention words that have a simple and honest face of the Panzong about it? to mention your time and again emphasized that this is your first time to forecast price, projecting the value of your article? You could be so insight into the needs of the media or weakness !
However, the wise man's eyes are always sharp .2004 December 15, Jia Yu Channel Qianlong home on this property, commented:
Now this is not how few real estate developers need to do is basically media relations. and if there's anything 老潘 convened in his large group of reporters to chat online, and then to various media articles published edicts, like many websites, such as the word does not fall then send hh Are the media has become a real estate business hack writer? or by their possessor of the hangers? known to the public media do believe ill?
individual real estate media real estate without the screening of speech, loudly proclaimed, and thereby mislead the public. like this year, Pan Shiyi, a media magnified N times, people had to believe. Later, the Ministry of Construction criticized without naming Pan Shiyi, br> Panzong, you also have time to tell the truth, you say: that I am good at performing, and its essence is to business needs. you do not go out show no one knows you, not sell the house. mm August 10, 2006.
Panzong, if, as you say, the number of how many of the major factors in the promotion of housing prices, how could you do not go out performances, not an obvious stab himself with his spear and shield you?
you to emphasize the image of honest and rising property prices, than those who hate the developers effects being much better, you do to achieve their own purposes, you The enterprise surprising pace. But Panzong, you know, in your pool of wealth, how many people want to buy a house desolate dashed it? have you and your tireless efforts of such developers, will More and more hopes. This is a correspondence between seem cruel, you may be reluctant to face.
love about social responsibility of a kept man, when it is peeled off the skins draped over his body or Painted Skin, revealing that side is so hideous is often terrible. a person when the bitch was not too shameful, if a person when the bitch holding the arch made pure so that the community to dress up too kind to follow it This passage is not specific to the mm.
three manipulated the price of housing prices
advocating that developers, many people often think of Ren, in fact, Ren is really a difference compared with the Pan too far. Ren about prices, always comes down to the point that government should assume more responsibility. It should be said Ren Zhiqiang, mentioned at least a very important question. The end result of Pan about housing prices, mostly to promote housing price increases on certain of the major factors are often not directly mm You said house prices rose, but by emphasizing the major factors that make people feel a certain rise in house prices but it should be, inevitable. This pragmatic public relations technology, is Mr. Ban to the extreme.
media often we do public relations for your technology investment in admiration! For example, in the rich areas, poor zone, when Ren suffered public criticism of the time, you Ren suddenly also took the opportunity to criticize, you will have enough points for this. However, the rapid expansion is not your rich areas are in fact speed up the poor areas of differentiation it? leave the city when the poor weeping, for you free development of the land, you have suddenly become the voice of the poor, became the hero of refuting the fallacy Ren. This is what a wonderful transformation! according to your more houses, higher prices, can be described as fame and fortune! ask, people of the world who would be able to use such a superb public relations realm of surgery?
Yi Xianrong argue with you when you said: in the market, real estate prices is definitely not the final say. must be real estate developers and customers to reach a compromise between the two sides recognized the price. Otherwise, the price does not exist, there is no sense. The Yi Xianrong is that: the land is a monopoly, the money is monopoly, real estate developers is a monopoly, the three elements of monopoly, the price of real estate is not in full accordance with mobility, the characteristics of the high price in terms of their own can monopoly price. mm2006 on March 24, that real estate must die, saying that we must collapse, the price will fall. mechanism driving the housing prices, therefore, Ba has advice: should strengthen the monitoring, not be allowed to play the stock market and connivance of the same developers as real estate speculation. However, Yi Xianrong made a mistake, he underestimated the developer power, but also developers colluded with corrupt officials underestimated the power generated by the has become a corruption prone areas of focus). Thus, Yi Xianrong of the house again and again making wrong judgments.
people who work in the media collusion is more feel the power of the house role in promoting Therefore, I continued to rise despite prices caused grave concern people's livelihood, but also that caused by the collusion between the strength of housing prices is very difficult to stop. because the public power is decentralized, developers and together developers, officials and businessmen of joint, out of control policies can be easily resolved, prices do not rise is immune.
However, the so-called extremes meet, when even such a kind-hearted people Pan at shirtless against the central control policy, explicit to go When housing prices preached to that house prices have been a spent force.
your side.
You are a very intelligent person, then dig your real estate in Hainan, the first barrel of gold, when people feverishly real estate, when they hold your profits climb down, leaving those who do not You smart people was littered with corpses, wailing a .2006 April 27 employers also prefer more than 250 square meters built a big house. However, I still believe that Pan Shiyi said sentence big truth. Pan Shiyi is enthusiastic developed real estate in Hainan, in the year of the price frenzy, he made a common sense, get out in time. I believe there is a businessman Pan Shiyi, the basic reason: any of a commodity, price will be the thing up too far off the mark. And once an industry collapse, all the businessmen are not a good day too.
house prices now in a period of fear to many developers.
Fourth, the developer of the dead end
Three years of east, west three years. year after year to allow developers to bid up housing prices is a dead end:
First, rich people desire to buy a house has been most fully released, the rich get the maximum demand mm many rich people have to meet more housing units. because prices are too high, the poor can not afford mm this part of the people who are most in need of housing. China's middle class has not yet formed, polarization serious. I ask, if home prices to rise, the house also sell to?
Second, the current price is so high, there is much real estate profits? In fact, there are many places without the city prices, people have begun to feel real estate to the arrival of winter. I have a friend trying to sell a suite of hands, hanging out that nobody Qukan Fang month. I lived in the mailbox information has often been made to sell.
Now, as prices too high, Pan obviously the hope that basically rests on the real estate person, but no longer have the purchasing power of the poor too much fantasy. You are the Chinese people's consumption concept from the point of view, the Chinese people over many years of bitterness, do not want to spend more willing to invest. to buy a house mostly for investment, not consumption. mostly for investment, not consumption, housing? Pan investors still expect you to pull sets. Real estate investments are illiquid investment products, but China's housing prices continue to rise year after year so that people ignore it, but can not but admit that housing prices away from people's real purchasing power, can have very limited room for speculation, sober people began to shift investment channels has long been a mm This is probably the most concern now Mr. Ban.
Third, China's stock market boom is the development of Business beginning of a nightmare, from now on, China's stock market continued to boom if more than three years, developers have to wait for their care of the funeral it.
exist in China the problem of excess liquidity, in the past, such as Wenzhou hot money lack of investment channels for big money, coupled with the stock market downturn in the stock market slump mm five years, just the most active real estate market in China, the fastest rising rate of five years. because the stock market slump to make numerous capital investment in real estate areas. Although the housing market and the stock market shift in the relationship does not necessarily exist, however, when the housing market has experienced rapid increases in profits for many years are depleted, and face significant risks of macroeconomic control, while the stock market boom can bring more proceeds faster when the shift in the position between the two is very obvious.
2006 年 12 月 shareholders reached 1.63 million new accounts, number of accounts opened in January 2007 reached 2.7 million, one-day stock account number over 90,000, equivalent to 1 month in 2005 to open an account number. more crazy than the stock of the Fund on December 1 .2006, fund new accounts, the amount of days to reach 150 000 .12 7, Harvest Strategic Growth Fund, issued a day to create a world record 41.9 billion. According to Galaxy Securities statistics, in 2006 the total size of the Fund's net asset value of more than 850 billion yuan, when the scale of the new Development Fund for the 390.7 billion yuan, more than the sum of the past four years, the new fund issue .
In particular idea is that the hot face of the stock market brought significant returns, and some pawn to stock the house. take a look, > After six months, bullish stock market, real estate mortgage business increased significantly than before. Beijing Guo Jinshan Mortgage Industry Association said that the reason why real estate pawn favored by investors, largely because real estate was hard to realize, pawn procedure is simple, quick loans, general and words, the house money pawn can get our hands on three to seven days. Thus, a considerable portion of the mortgage investors tend to pawn.
everywhere for such reports. on the real estate business, the room manufactured housing prices year after year, resulting in house prices many people out of the actual needs of mm can not afford housing, but also sharp decreases in investment value. These factors determine, if house prices fall, developers and even then can not find the disk! evil who shall die by the curse of heaven! called retribution is always there.
If there is conscience and developers to really take some social responsibility, seriously implement the central government's control policies, otherwise, then lift house prices is tantamount to self- .
Pan I neglected to add these factors, the so-called lost than won, Pan think it! 忽悠 if prices do not go, its pure image and fall in the dust, Mr. Ban also rely on to play it?
V. Why do not profiteering developers riches
widespread popular perception that real estate developers strong source of profits is the price, but Pan is the most disgusting people who say real estate profits.
Panzong with a few developers use the data, this data is: profit margin is 7.77%. the same announcement, other tertiary industry profit margin is 10.23%.
in the case of skyrocketing housing prices, profit margins if the real estate developers only 7.77%, under the sun can find a few a profitable industry? so many riches developers fallen from the sky here? The data are ashamed to refer to many developers, and Mr. Pan has a special liking for it. I mentioned in my last letter, The census is a survey form reported by the enterprises themselves, the existence of concealed almost inevitable. In fact, even the State Statistical Bureau in the first national economic census on the question and answer also admitted that while some companies to fill in census forms time land value-added real estate development enterprise liquidation. developers tail profits immediately exposed. According to the interpretation of the State Administration of Taxation, value added does not exceed the amount of deductions (including deductions plus 20%) 20%, exemption from land VAT. In other words, if less than 20% of the profits of developers, basically do not pay land tax, profit margins less than 30% of the tax burden borne by the project will be reduced than in the past. As such, the development Business should welcome fishes, the result is that developers of a state of panic and Fanduizhisheng. According to the No wonder developers want to jump out!
no profits, but where's the developer's riches? no profits, how can there be so many developers to expand so fast?
that far. we Pan right kind of look.
2004 年 8 months, in a lawsuit caused the concern of people, see the August 12, 2004, due to violations of the interests of shareholders in the Aug. 2 was an action for the amount of over one hundred million yuan. The plaintiff is Wang steel (now American), optical and Yao Jun Xie, Pan Shiyi, who is in Beijing in 1995 started in the real estate business Redstone's when the six founding shareholders of the three. in the indictment, the three plaintiffs claimed that in March 2002, Pan Shiyi, the development of the Redstone company near the World Trade Center a great interest in all real estate projects , all free of charge transfer mainly by Pan Shiyi and his wife owned another company, and Redstone company interest only 10% of the original, which suffered losses in the RMB 15 billion yuan (1.9324 billion U.S. dollars) or more. Pan Shiyi when undertaking the transfer of dry carrying three plaintiffs, and they are all members of the board.
2004 年 20 January 10 Army: Yes. Of course I know him (Pan Shiyi) face to face that they are completely wrong, may be a difficult thing, especially from my personal knowledge of him, and he is man of honor. hh questioned him (Pan Shiyi) because we have a 20 million square meters of building area, the actual sales area of only 14 million items, the profit can do more than 2 million. our lawyers check back from Commerce and Industry Bureau report, New Town, a 48 million square meters area of the project, hundreds of millions of profit was 3, also known as Beijing all these years the best selling items, fool can see that there are problems.
his face said, you (Pan Shiyi) fraud have to do like that.
feelings, thank optical or his classmates, is .
How posture?
Yao Jun: He does not worry.
Although Pan successfully resolved this fall has the potential to mask of the crisis, however, reveal information relevant parties are still worth pondering: Is there a hide profits issue, which is very worthy of attention. Moreover, the case also revealed that, Mr. Pan has in the British Virgin Islands (known as No. 12 Notice of accounting information quality inspection revealed the existence of 39 real estate companies accounting distortion, check the 39 real estate development enterprises to conceal more than half of profits, hiding profits to 33 billion. Treasury officials said in an interview, Some real estate companies deliberately concealed the margins of up to 57%. It was noted that 3.3 billion to conceal profits, the income tax rate of 33%, tax evasion is 10 million yuan, which stole 10 billion from the Treasury the financial resources of a What difference does it make?
developer is the dual responsibility to conceal the loss of profits, on the one hand, he did not do that as a taxpayer's obligation, on the other hand, he went to share the construction of other taxpayers fulfill their obligations of public welfare. not only shameful act, but also criminal acts. social responsibility vanguard of Pan, was How do you explain the phenomenon? You should give proof of what? You have the courage to inspection and audit by the relevant departments to help clean it your own card?
six, but also against the central long collusion?
As then deflected off the ground when the real estate in Hainan, as Mr. Ban on the current housing market should be aware of the risk is very profound. suction pumping the stock market boom is the housing market and banking capital, which is a two-edged sword hanging over the developer's head .
developers making a profit is the sleight of hand tricks. In China, the developer of its own funds generally very low. developers rely mainly on:
1, bank loans .2, 预售款. real estate pre- sleight of hand tricks for developers to sell the system provides an important condition. in the housing pre-sale system, the developers will not only part of the construction costs onto the consumer, but also to extract the interest of consumers, insurance premiums. On the other hand, consumers pay the futures section, will give the initiative to hand over all developers, to help developers kidnapped buyers .3 Advancer building. in civil engineering, the developers building contractors with information to advance, the costs are passed on .4 to construction contractors, through the capital market was asked: would like to ask you (Pan Shiyi) development funding arrangements for how the chain of convergence, how to develop and secure funding cycle?
Pan Shiyi: part of our own funds of funds, but also part of pre-sale income , accounted for 30% of its own funds, and other essentially pre-revenue.
Mr. Ban said, accounted for 30% of its own funds, due to poor access to bank loans, capital of the Pan-chain absolute fracture risk not be underestimated. by advance payment can be a part of costs to go out, but there is a prerequisite, only the process of rising prices, advance payment can be developers can really use, developers can take the chicken eggs to achieve expansion. Once stop the rapid rise in house prices, how to make up the funding gap? understand this, it is not hard to understand why some developers for housing prices so blatant spare no effort to preach to. If people do not really buy a house for two years, or even a year do not buy a house, developers are likely due to funding Xiecai strand breaks.
Although Mr. Ban cited several factors listed are mostly push housing prices, but the risk of the current housing market better than anyone else you should clear. So smart developers will choose to market, capital market to solve the funding problem. If what really happened to the housing market, for example, tax audit risk, risk of collusion was brought to light, the housing market crash risk, then, can transfer risk to shareholders, so shareholders scapegoat, buried, and not die too ugly.
present, the housing problem has become the people's livelihood and public anger issues, more and more people can not afford the housing situation so that the central deep seriousness of the problem Therefore, two successive control prices, although the two have been resolved out of collusion. However, the determination of the central control prices are firm. housing market regulation can not be the biggest problem is curried, some local officials sham. Central has Party Secretary of Shanghai and Qingdao, won two mm housing prices in China have the fastest growing cities, the two secretaries of the Lok Ma are with the real estate problems. This fact is a clear signal to ignore the plight of the people of any along the others seek the interests of the pain Tears bloodthirsty crazy people will be punished. conscience of society is calling for genuine entrepreneurs and officials responsible mm mention of this sense of responsibility is certainly not just a talking staff who quit mm is not specific to this passage.
忽悠 moment a person is not being seen through easily, do not want to be seen through 忽悠 life can only be dreaming. God To want to destroy, they must make it crazy, some developers in China , on the fight against the central, lower, plunder the people, for their own greedy desire to China's real estate market in the next decade or two in advance of plundering the profits. The problem is, you descendants of the small developers will still eat? You want people reside where? profits for a few developers, the public have paid too much hh
seven postscript
in my career journalist, and had critical reports and comments caused a fewer disputes and questions, but never encountered this situation today. When I was with the Pan honest discussion of the manuscript sent, so many people flock to to my blog, with the most vicious and mean to insult my language parents, is furious! This situation is unprecedented. Even in the confrontation with Mr. Ren Zhiqiang, also did not encounter such a thing together.
This has made me unable to write in peace. I do not know who these people are come from, do not know what they have become so cold-blooded and crazy. But I believe that is unjust is doomed to destruction; goes around comes around. and then a big loss of people hate their parents Mo , loss of certainty of parents who curse!
understand computer technology, a friend told me that those people posting insults my parents, even in the New Year's Eve night, also postings sent to my parents. My friend said: knock on the door, kind of you scold my parents to come at me! means whatever this rubbish, as the article written, I is not afraid to pay at any cost, including life!
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