Cottage market advantage is not in the traditional market shrinking

 [HC Communication Network] New Year, small business owners engaged in mobile phone sales Lei (a pseudonym) is not open for business as early as in previous years, mobile phone shop in the northwest region, a prefecture-level cities, and the second and third class cities is precisely the cottage's traditional markets. Journalists operate in its stores found in small stores in a dozen counters, mostly placed in the counter had never heard the name of some or no brand identity of the cottage, and occasionally to see several brands of low client machine.

Lei told reporters two years ago, sales of cottage good day up to a counter to sell mobile phones 7-8, profit between 100-200 yuan. But last year sales of mobile phone firms and prices began to decline sharply, and sometimes the worst day to sell only a cell phone, then the profits of 50 blows to the shopping guide of the commission is running low. If we encounter poor quality cottage, you need to return or repair, that will lose out.

When asked the reason for declining sales, Lei told reporters, on the one hand the concept of change in the consumer, the consumer-oriented phone is the quality and experience; the other hand, mobile network operators of the new increased subsidies, consumers save a few hundred yuan bills can get a great full-featured mobile phone brand.

the cooperation of journalists in China mobile operating room to see a Nokia phone, priced at only 398 yuan, but also giving equal calls, this phone has received phone calls in addition, the functions send and receive text messages, take pictures , MP3, Internet and other common functions on the phone now all available.


survey of journalists in the cottage is just a microcosm of the domestic market, according to iSuppli, a research report published in 2010, the cottage sales in China grew by 43.6% over last year, the total of about 2.28 million units, which were the domestic market to

cottage phone success in 2G era, it is important because the low price, cost-effective; new market quickly, to attract the user's eye. However, operator-dominated era of 3G, operators will be bundled with the phone network, network free to send phone model is the greatest challenge facing cottage. On the other hand, 3G era to mobile phone users to change consumer attitudes, they pay more attention to the application of mobile experience and operation experience, cottage lack of such core technology alone has been enough to attract users to purchase price.


(Editor: Yao Qi)